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About Us


Proud & Playful is a curated space that values individuality and empowerment for children of color. As someone who prefers to shop small and seeks to support other small businesses and brands, I realized that children of color are under-represented in many retail spaces. I created this brand as a platform to celebrate our children in their childhood.  

Additionally,  wanted to provide a market where children of color would have access to various brands and products that encourage diverse ways of play, exploration, imagination and development. We seek to carry products that are ethically made and consciously created. The meaning of 'Proud & Playful' is to empower children of color to be proud of their childhood and celebrate all the play that comes with it!

Proud & Playful is the playground for Proud children.